I know, at first sight, numbers like this feel too big to be true. But that really is normal in the world of email marketing for DTC / e-commerce brands. Allow me to explain these numbers so they make sense to a DTC brand owner like you.

What We’ve Achieved Together

How it started…

How it's going…

The Challenge:

Finole is a German e-commerce brand that offers premium Egyptian cotton bed linen to the German market. 

By mid-2025, they had a good social media presence and good quality leads coming in. However, since the products are priced at 3x the market competitors, not every new lead was converting right away.

They are extremely careful with their social media because not everyone is their customer. This is a small list. And a list that grows slowly, consciously.

Our Strategy:

For us to make money from this list, we cannot just blast “newsletters” (detest that word!) to the list every Monday. Because this is not an email list that constantly has new people. In this case, building relationships, and saying something valuable in each email, AND getting sales on top of it is the job. A tough one. And one, I can happily say, we did successfully.

We did not send emails too often. Maybe twice a week. And that too, definitely not on calendar. Meaning, we did not follow any system along the lines of emailing them “every Tuesday and Thursday”. Nope.

Just when we had a great idea that would be good for them to see.

Our awesome email designs:

Why It Worked:

Respect is hugely underrated in email marketing. Especially when you are a luxury brand. But this is important for every kind of DTC business that wants to grow its retention and LTV revenue.

Email marketing has been turned into a formula given the plethora of agencies out there. Which is ironic given that email marketing is one of the only revenue channels which allows unparalleled customization opportunities. 

In fact, DTC email marketing is a goldmine precisely because it allows the level of customization that literally (there’s that word!) no other platform allows.

The Takeaway:

The reason we achieved these results for this premium bedlinen e-commerce brand is because we did not follow the email marketing formula. Because every single email’s analytics told us to say something valuable and we did. And it worked. Voila!