70% Open Rates: 5 Ways We Make Newsletters Deliver Outstanding Results For Businesses As An Email Marketing Agency

When our email marketing agency started working with Lee Baron, we weren’t looking at just a sneaker store. We were looking at a community. A culture. A clientele that knows their Buenos from their Jordans and values exclusivity over volume.

Lee Baron isn’t your typical e-commerce business. It’s a digital space for curated, limited-edition sneakers and streetwear, the kind of place where a product drop can sell out in minutes and at times seconds, but only if the right people know at the right time.

And that’s where we came in.

In just 30 days, Lee Baron pulled in $10,000 in revenue. Entirely through email. No ads. No influencer tie-ins. Just smart, intentional emails built on strategy, trust, and design that respected the reader’s time and taste.

Here’s what we did, and what you can learn from it.

Brand Overview

Lee Baron had a solid customer base and great products. But their emails? A bit inconsistent. Sometimes too flashy. Sometimes too bland. Either all image, or too much text. More importantly, they lacked a rhythm. Customers didn’t know what to expect, when to expect it, or why they should care.

Our job wasn’t to change everything. It was to bring clarity. We wanted customers to feel like insiders like this was a brand they could trust to show up with real value, not just a product pitch.

The Strategy

We Built A Backbone – Custom Automations

First up, automations. These are the emails that do the heavy lifting behind the scenes. We created automation flows that made sense for the sneakerhead world:

• Welcome Flow that didn’t just say hello but highlighted Lee Baron’s positioning, values, and how to stay updated on exclusive drops.

• Browse Abandonment Flow that reiterated to the consumers that their faves might go out of stock soon and offered a good chunk of discount too. 

• Winback Flows that felt like a friend checking in, not a desperate sales pitch but with a discount code.

• Customer Thank You Flow which was divided into two, one for those who placed the first order and one for those who made repeat purchase. All repeats were given a special offer to make another purchase. 

• Abandoned Cart Emails with actual urgency, plus direct links back to the exact product along with different discounts throughout the flow at different levels of the customer journey.

We kept the tone casual, sharp, and clear because that’s what the Lee Baron audience responds to. No fluff, no “Hey there!” greetings, just: “You left some heat behind. Want to finish what you started?”

Lee Baron Automated Flows Revenue on Klaviyo

Consistency Without Compromise: Regular Bi-Weekly Newsletters 

We began sending regular newsletters, twice a week.

But instead of shouting “SALE!” every time, we focused on value:

• Product and Brand Spotlights that were image heavy and visually attractive with direct link to individual products. 

• New Arrival Announcements that showed, not told about the heat. With direct links and prices right there in the email. No clicking through just to find out if it’s in your size or budget.

• Theme Based Emails that were product heavy. Eg: Just whites, Only Jeans etc. 

Relationship Over Push: One-on-One Emails That Build Trust

This was the unsung hero of the campaign.

We sent plain-text, 1:1 style emails, directly from the company’s name that felt personal. We asked questions. Shared thoughts. Thanked them for past purchases.

And when we got replies (and we did), we made sure someone responded. This wasn’t about sales. It was about building a brand people talked back to.

Design That Doesn’t Distract, It Delivers

We kept the design clean. Minimal, sharp, and mobile-first.

• Product images were crisp and center-stage.

• Prices were mentioned upfront.

• Direct CTA buttons appeared at the top and bottom of every email.

• Every layout was easy to scan within 10 seconds.

We didn’t want readers to scroll endlessly. We wanted them to know what, how much, and where to buy in under 5 clicks.

It’s Always Product First

Every email we sent had one job: move the product, build the brand.

But we didn’t push the whole collection every time. Instead, we worked in themes:

• Style of the Week: One high-heat drop, highlighted with lifestyle imagery and a short story.

• Restock Alerts: Every time a famous sneaker was back in stock, email was sent to the relevant audience. 

• Drop Recaps: For those who missed the newsletter or launch announcement, we sent clean recaps with “Still Available” tags on what hadn’t sold out.

We didn’t overcomplicate it. We just stayed relevant, timely, and respectful of their attention.

The Results

$10,000 in revenue in just one month

CTRs improved by 1.50% on average

Open rates rose above 40%

Email marketing revenue for this e-commerce sneaker brand

Learnings 

1. You don’t need fancy design tools to build trust.
   Sometimes, a simple one-liner email can convert better than a graphic-heavy promo.

   
   

   
   

2. Tell your audience what they’re looking at.
   Mention the price, link directly to the product. Clarity makes people convert.

   
   

   
   

3. Don’t wait for launches to email.
   Build a relationship between launches. That’s when brand loyalty is built.

   
   

   
   

4. Automations are the silent money-makers.
   They do their job without any reminder. Don’t sleep on them.

   
   

   
   

5. CTAs shouldn’t be hidden like treasure.
   Make them loud, proud, and repeated. Top and bottom placement works.

Final Thoughts

Lee Baron reminded us that email marketing isn’t just about selling. It’s about showing up. Consistently. Clearly. With intention.

You don’t need to be everywhere. You just need to be where your customers are and for an e-commerce fashion brand, that’s their inbox.

If you’re an e-commerce business sitting on a great product but struggling with visibility or revenue, email might just be your most underrated channel.

No tricks. No overused funnels. Just sharp content, clean design, and the kind of connection that makes people click and come back. In an elegant and relevant way. Because that is the only way you show respect for your audience as well as your own brand, isn’t it?

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