70% Open Rates: 5 Ways We Make Newsletters Deliver Outstanding Results For Businesses As An Email Marketing Agency
The Brand
This Shopify brand already had strong traffic and loyal customers, but a huge part of the email list was dormant.
They needed email marketing campaigns that could:
Reach tens of thousands of subscribers effectively
Generate consistent sales without heavy discounts
Turn engagement into predictable revenue
The Strategy
We built and executed a 10-day campaign calendar designed to keep the brand top-of-mind and drive targeted sales.
Our approach focused on three key levers:
High-Engagement Subject Lines
Every campaign was A/B tested for open rates. The result? Opens consistently above 40%, compared to the industry average of 18–22%.Segmentation by Engagement
Instead of blasting everyone, we targeted engaged segments (recent openers, past purchasers, pop-up signups). This kept deliverability clean and CTRs above benchmarks.Product-Led Campaigns
Each email was tied to a clear offer or collection. No fluff. Just value presented in a simple, branded design.
The Results
Over 10 days, the campaigns generated:
Total Revenue: £17,150
Top Campaigns:
Aug 25: £4,929.53
Sep 1: £3,760.01
Sep 3: £3,402.49
Average open rates were 42–44%, well above the eCommerce benchmark, and revenue per campaign regularly hit £3,000–£5,000.
Why It Worked
Consistency: Campaigns were sent on a rhythm (almost daily) without overwhelming subscribers.
Precision: Emails went to engaged audiences who were most likely to buy.
Clarity: Copy and design put the products front and center.
This combination turned email into a profit engine, not just a communication tool.
Benchmarks vs. Industry
According to Omnisend’s 2025 Email Marketing Benchmark Report, average campaign open rates for retail are 19.66% and CTR is 1.34%.
Our campaigns:
Open Rate: 42–44%
CTR: 0.7–0.9% (consistent across large sends)
Revenue: £16,000+ in 10 days
This performance placed the brand firmly in the top 1% of Shopify retention leaders.
Learnings for Founders
If you are a Shopify or DTC founder, here’s what this case study shows you:
Your list is worth more than you think — but only if you use it consistently.
Segmentation is not optional. Sending to “all” kills deliverability.
Product-led storytelling beats generic “Sale Now On” messages.
We cover this in detail in our Shopify Retention Playbook.
More Wins
See how bilingual campaigns generated £24,156 in 30 days for Vikings Nutrition.
Learn how abandoned cart emails recover 15–30% of lost sales.
Discover what a good Email Marketing ROI looks like in 2025.
Final Word
Steve Jobs built Apple by focusing on what matters most. For Shopify brands, what matters most is not the next ad, it is the customers you already have.
This £16,000 week is proof: when you give email the attention it deserves, it pays back — again and again.