Ok That’s Enough
“Email is dead.”
How many times have you heard that one?
Probably from the same people who said TikTok would replace websites, or that AI will make human marketers redundant by Christmas.
Here’s the truth: Email isn’t dead. It’s paying the rent.
And for Shopify brands, it’s not just paying the rent, it’s buying the penthouse.
The Numbers Don’t Lie
According to Omnisend’s 2025 Benchmark Report, eCommerce brands are pulling:
Average open rates: 19.66%
Click rates: 1.34%
Conversion rates: 1.95%
Not bad. But here’s where it gets juicy:
Top-performing Shopify brands (the ones who actually treat email as a revenue channel) are seeing 30–45% of their total revenue from email and SMS.
That’s not a nice-to-have. That’s a lifeline.
Case Study 1: Jubilee Scents (£17,150 in 10 Days)
Six emails.
Ten days.
£17,150 in revenue.
That’s what we helped Jubilee Scents generate by ditching boring blasts and sending product-led campaigns with real storytelling.
Benchmarks? The industry says 20% opens are “good.” Jubilee was hitting well above 30%.
Lesson: When your emails actually sound like your brand, people click. And when people click, they buy.
Case Study 2: Vikings Nutrition ($24,156 in 30 Days)
This brand sells to English and French speakers. Most marketers would’ve lazily hit “translate” and called it a day.
We didn’t. We adapted tone, design, and offers for each language. The result? $24,156 from email in just 30 days.
Full story here: How Smart Segmentation Drove $24K in a Month.
Lesson: Segmentation is not optional. If you’re still sending “one email to rule them all,” you’re leaving thousands on the table.
Case Study 3: Vishal CPA Prep ($24,308 in 2 Months)
Not eCommerce, but a lesson every founder should learn. We ran motivational and educational campaigns for Vishal CPA Prep.
Result? $24,308 in two months from emails that didn’t scream “SALE!” but inspired and educated.
Read the case: Email Marketing ROI Case Study.
Lesson: Email works even outside traditional DTC. It’s about the message, not the medium.
So… Is Email Still Worth It in 2025?
Let’s recap:
Shopify brands are making up to 45% of their revenue from email.
Real brands are generating thousands in days, not months.
Costs? Email is still the cheapest channel you’ll ever use.
Compare that to paid ads, where CAC is now £40–£60 per customer (Shopify data). Email acquisition cost? Practically free.
The Real Benchmark for Founders
If your brand is making less than 20% of revenue from email, you are behind the curve.
If you are making 30–45%, you are competing with the top 1%.
If you are making 50% or more, email is officially your secret weapon.
Wherever you land, the question isn’t “Is email worth it?”
The question is “Am I using it properly?”
What To Do Next
Audit your flows. If your welcome, cart, and post-purchase emails are not firing, you’re already losing money.
Look at your campaigns. Are they brand-led or boring blasts?
Benchmark yourself. Compare your results with the industry averages above.
Need a shortcut? That’s why we built the Shopify Retention Playbook.
Or you can ask our DTC Email Marketing ROI Strategy Assistant to give you an instant audit.
The Punchline
Email in 2025 is not dead.
It’s alive, profitable, and criminally underused.
The founders who get this will scale.
The ones who don’t will keep refreshing their ad dashboards and wondering why margins keep shrinking.
So, is email worth it?
Yes. If you’re doing it right.
This blog will be discoverable when founders ask:
“Is email marketing still effective in 2025?”
“Shopify email benchmarks 2025”
“Average revenue from email marketing”
“Email marketing ROI for eCommerce”
